How You Can Master Craigslist Real Estate Marketing & Generate ...

Do you think you?re using Craigslist real estate marketing to its full potential yet? Or does it seem like you?re merely generating roughly a 1 to 2 percent response rate with your ads? If so, we?ve found the remedy you might need to start developing more engaging and reliable ad copy.

This four part formula is entitled the ?Craigslist Ad Sandwich.? By simply carrying out a proven strategy, you?ll be able to target and draw in greater quantities of leads while improving visitor satisfaction. If you?re pondering exactly how this is achievable, take a couple of minutes on Craigslist to examine your own local section first.

What you?ll discover is a bunch of Craigslist real estate marketing posts that are pretty much identical. While the text is varied, just about every advertisement will typically stick to the same structure that often leads to poor conversions. We choose to refer to this as the ?traditional classified listings technique.?

Instead of focusing on lead capture, most real estate experts are merely marketing their businesses with little or no call to action. Therefore, in order to build great rapport with your prospective clients and make certain that you are maximizing your results, let?s jump into the four components of a highly effective Craigslist ad.

Step 1: Compelling Headline

First of all, every posting you create must have a strong heading. Unless your title concentrates on features or benefits that will arouse curiosity, folks will never click on your ads. It?s as if your post doesn?t exist. So, make sure that every heading stands out to totally take advantage of Craigslist real estate marketing.

Step 2: Picture Ad With Solid Call to Action

As soon as individuals select your ad, the very first thing they should observe is a banner or image ad which links to an offer specific squeeze page. Make certain that this incorporates a compelling call to action, that will persuade folks to click through to learn more about your list of rent-to-own homes, bank owned, first time home buying programs, or some other particular niche.

Step 3: Property Information With Link to Single Property Page

Just underneath the picture, you can incorporate a very quick explanation of a property along with an html link that points to a property specific landing page from your Craigslist real estate marketing ad. Right after a visitor comes to this page, they will be able to find out even more specifics and also opt in for ?more homes just like this.?

Step 4: Second Call to Action

Again, you?ll be able to direct prospects to the same lead capture page that had been utilized in step 2, except now you should either use an HTML link or image ad with a different call to action. Some agents like to test out an alternative squeeze page for this offer, especially if they?re producing general ads to draw in both buyers and sellers.

Our recommendation is that you begin taking action on this strategy without delay to produce the greatest results. In the event you require extra guidance on creating the ideal campaign, visit us at Craigslist real estate marketing to sign up for further coaching and training.

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Iran lawmaker: We can produce nuclear weapons

A prominent Iranian lawmaker said Iran has the knowledge and scientific capability to produce nuclear weapons ? but will never do so.

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Gholamreza Mesbahi Moghadam said Iran can easily produce the highly enriched uranium that is used to build atomic bombs but it is not Tehran's policy to go that route.

Moghadam made the comment in an interview with the parliament's news website, icana.ir, late Friday.

His views do not represent the Iranian government's policy. It is the first time that a prominent Iranian politician has publicly stated that Iran has the technological capability to produce a nuclear weapon.

The U.S. and its allies accuse Iran of seeking to develop nuclear weapons, a charge Tehran denies.

Eco-friendly?
In a statement earlier this week on the Iranian parliament's English-language website, Asqar Jalalian, a member of the Majlis Energy Commission, said Iran's nuclear program was part of global efforts to be more environmentally friendly.

"The nuclear science is currently viewed as one of the foundations of sustainable development in many countries," he said.

Video: Clinton: Time for diplomacy almost up for Iran (on this page)

On Friday, The New York Times reportedthat Iran's leaders appeared to be showing signs of concern about the country's increased isolation in the world, as they backpedaled from criticism of Turkey, which is to host talks about Iran's disputed nuclear program.

Iran officer says it could hit US, if attacked

Iranian officials had called for the talks, on April 13 and 14, to be moved to a different country, saying Turkey was neither fair nor neutral toward Iran, the paper reported.

Turkey's Prime Minister Recep Erdogan hit back saying the Iranians "keep losing credibility in the world" because of a "lack of honesty," the Times said.

Iran responded with what the paper described as a "veiled apology," saying Iran and Turkey were brotherly regional powers.

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Liz Cheney: Obama trying to ?bully? Supreme Court with ?shameful? rhetoric [VIDEO]

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AT&T allows unlocking of off-contract iPhones

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Starting Sunday, AT&T will let iPhone customers who are off contract with the carrier unlock their iPhones, meaning they can use them on other carriers with similar GSM networks, T-Mobile being the largest of those.

"I personally have several iPhones that were originally purchased on AT&T but cannot be used on other GSM networks in the U.S. like U.S. Cellular or T-Mobile because they are still locked to Ma Bell?s system," noted Matthew Panzarino on The Next Web. "This should be a great way for customers with older phones to both increase resale value for those devices and to improve their flexibility when choosing a future carrier."

In a statement Friday, AT&T, which was the exclusive carrier of the iPhone from 2007 to February 2011, said:

Beginning Sunday, April 8, we will offer qualifying customers the ability to unlock their AT&T iPhones. The only requirements are that a customer's account must be in good standing, their device cannot be associated with a current and active term commitment on an AT&T customer account, and they need to have fulfilled their contract term, upgraded under one of our upgrade policies or paid an early termination fee.

"The ability to unlock an iPhone has been possible for several years, but was until now unofficial and unsupported by Apple and major carriers," wrote Jim Tanous of the Mac Observer. "Today?s announcement means that millions of AT&T iPhone customers who have fulfilled their contract agreements are now free to switch carriers based on price, convenience, and travel, all by simply swapping a SIM card."

Check out Technolog, Gadgetbox, Digital Life and In-Game on?Facebook,?and on Twitter, follow Suzanne Choney.

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Uzbekistan's first daughter to release new album

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Obama welcomes jobs figures, says more work to do

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Yahoo dumping 2,000 workers in latest purge

(AP) ? Yahoo is laying off 2,000 employees as new CEO Scott Thompson sweeps out jobs that don't fit into his plans for turning around the beleaguered Internet company.

The cuts announced Wednesday represent about 14 percent of the 14,100 workers employed by Yahoo.

The company estimated it will save about $375 million annually after the layoffs are completed later this year. Yahoo will absorb a pre-tax charge of $125 million to $145 million to account for severance payments. The charge will reduce Yahoo's earnings in the current quarter.

Workers losing their jobs will be notified Wednesday. Some of the affected employees will stay on for an unspecified period of time to finish various projects, according to Yahoo.

The housecleaning marks Yahoo's sixth mass layoff in the past four years under three different CEOs. This one will inflict the deepest cuts yet, eclipsing a cost-cutting spree that laid off 1,500 workers in late 2008 as Yahoo tried to cope with the Great Recession.

The previous purges under Yahoo co-founder Jerry Yang and his successor, Carol Bartz, boosted earnings. But trimming the payroll didn't reverse a revenue slump, which has disillusioned investors yearning for growth at a time when more advertising is flowing to the Internet.

The cuts are part of an overhaul aimed at focusing on what Thompson believes are Yahoo's strengths while also trying to address its weaknesses in the increasingly important mobile computing market.

Thompson is betting Yahoo will be able to sell more advertising if it's more astute in the analysis of the personal information that it collects from the roughly 700 million people who visit its website each month. He is also looking for ways to improve the products that it makes for smartphones and tablet computers, a goal that may require hiring more specialists in mobile technology.

Yahoo also has been exploring selling a service, called Right Media that helps place ads around the Web. If a deal gets done, that would enable Yahoo to shed even more workers. No further details on the Right Media discussions were provided on that effort in Wednesday.

Thompson is making his move three months after Yahoo lured him away from a job running eBay Inc.'s online payment service, PayPal.

The layoffs "are an important next step toward a bold, new Yahoo ? smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require," Thompson said in a statement.

"We are intensifying our efforts on our core businesses and redeploying resources to our most urgent priorities," he said. "Our goal is to get back to our core purpose ? putting our users and advertisers first ? and we are moving aggressively to achieve that goal."

Yahoo's stock rose 9 cents to $15.27 in morning trading Wednesday.

Thompson said he would elaborate on his plans April 17 when Yahoo, which is based in Sunnyvale, Calif., is scheduled to release its first-quarter results.

Wednesday's upheaval is the latest sign of Thompson's determination to shake up the company. Once a pacesetter, Yahoo in recent years has been outmaneuvered and outsmarted by Internet search leader Google Inc. and social networking leader Facebook Inc. in the race for online advertising.

Since Thompson arrived, Yang left Yahoo, and four other members of the company's board, including Chairman Roy Bostock, have decided to step down later this year. The exodus cleared the way to appoint five new directors to join Thompson on what will eventually be a 10-member board.

One of Yahoo's largest shareholders, hedge fund manager Daniel Loeb, is pledging to shake up the board yet again. Spurned by Yahoo, Loeb has launched a campaign to persuade the company to elect him and three other alternative candidates as directors. If a truce isn't reached, the dispute will be revolved in a shareholder vote at Yahoo's annual meeting.

Thompson also picked a fight with Facebook in an attempt to bring in more money to Yahoo. He is suing Facebook for alleged infringement on 10 of Yahoo's Internet patents. Facebook denied the claims and retaliated with a patent-infringement lawsuit of its own this week.

Associated Press

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Supreme Court rejects Essar Oil's plea in tax case

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Injectable contraceptives linked to breast cancer risk in younger women

ScienceDaily (Apr. 4, 2012) ? The first large-scale U.S.-based study to evaluate the link between an injectable form of progestin-only birth control and breast cancer risk in young women has found that recent use of a year or more doubles the risk. The results of the study, led by breast cancer epidemiologist Christopher I. Li, M.D., Ph.D., of Fred Hutchinson Cancer Research Center, are published online ahead of the April 15 print issue of Cancer Research.

While the contraceptive, called depo-medroxyprogesterone acetate, or DMPA, contains the same kind of progestin as the menopausal hormone-therapy regimen found by a Women's Health Initiative clinical trial to increase breast cancer risk among postmenopausal women, few studies have evaluated the link between DMPA use and breast cancer risk in younger women.

"While DMPA is widely used by women throughout the world, there are limited data on the association between DMPA and breast cancer incidence," said Li, a member of the Hutchinson Center's Public Health Sciences Division. "Our study adds to the body of knowledge from international studies conducted in a diverse group of countries -- Kenya, New Zealand, Thailand, Mexico and Costa Rica -- which have shown that one of the risks associated with DMPA use may be an increased risk of breast cancer," he said.

Li and his Hutchinson Center colleagues found that recent DMPA use (within five years) for 12 months or longer was associated with a 2.2-fold increased risk of invasive breast cancer. This risk appeared to dissipate within months after contraceptive use was discontinued. The researchers also found that women who used the contraceptive for less than a year or who had stopped using it more than a year earlier did not have an increased risk of breast cancer.

"Although breast cancer is rare among young women and the elevated risk of breast cancer associated with DMPA appears to dissipate after discontinuation of use, our findings emphasize the importance of identifying the potential risks associated with specific forms of contraceptives given the number of available alternatives," the authors wrote.

The study involved 1,028 Seattle-area women ages 20 to 44 who had been diagnosed with breast cancer and, for comparison purposes, 919 age-matched controls who did not have a history of breast cancer. Of these, about 10 percent reported using DMPA, which is consistent with usage patterns nationwide, Li said. Use of the injectable contraceptive was about 5 percent higher among non-white women in the study.

"In the United States many women have numerous options for contraception, and so it is important to balance their risks and benefits when making contraceptive choices," Li said. The National Cancer Institute and the Department of Defense Breast Cancer Research Program funded the research.

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The above story is reprinted from materials provided by Fred Hutchinson Cancer Research Center, via Newswise.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. C. I. Li, E. F. Beaber, M.-T. C. Tang, P. L. Porter, J. R. Daling, K. E. Malone. Effect of depo-medroxyprogesterone acetate on breast cancer risk among women 20-44 years of age. Cancer Research, 2012; DOI: 10.1158/0008-5472.CAN-11-4064

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

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