The Best Career Advice for Every Age - Men's Health

Like a fine red wine, your career only gets better with age, according to new research.

Researchers at the University of Haifa in Israel monitored the performance of 545 managers and found that those who carried out their work with the most passion, vigor, and competence fell between the ages of 50 and 59. Why are your 50s such a peak age for performance and work satisfaction? Because you can best draw from personal experience, researchers say.

Man thinking

Like a boss!

But don?t wait until you?re AARP-eligible to be the ideal employee. Make your move now by following these best business practices for any age. (And for more great advice from career experts, sign up for the FREE Men?s Health Best Life newsletter.)

In Your 20s: Watch and Learn
When you enter the job market fresh out of college, your main objective should be to learn as much as you can from whoever you can. Listen and observe constantly, and try to find a professional mentor to show you the ropes, says Paul Powers, Ph.D., a management psychologist and the author of Winning Job Interviews. Then, parlay your high energy into being the most trusted guy around the office, suggests Powers. That means taking other people?s extra work and logging late hours.

Meanwhile, set specific, measurable goals. Rather than saying, ?I want to work hard to get ahead,? say, ?I?m going to make director by 30.? It?s always better to work toward a legitimate milestone instead of a vague one, Powers says.


In Your 30s: Work Smarter
Once you begin to climb the corporate ladder, build your professional presence by expanding your social network: Put in face time with the boss, introduce yourself to new employees starting at the company, and continue to surround yourself with people you can learn from. ?Try to start mentoring future go-getters who may be able to help you later on down the road,? says Powers. And once you reach one career goal?congratulations, Mr. Director?start planning your next milestone, like making partner. (Ready to have the life you want? Follow these 7 Steps to Achieve Any Goal.)?

In Your 40s: Stay on Your Game
As the new hires working under you start looking younger and younger, keep updating your skill set, Powers advises. Step outside your comfort zone and stay in the loop with all the new tech: Are you strictly a PC guy? Study up on both Windows and Apple?s latest operating systems. Are you more of a posters-and-handouts guy when it comes to presentations? Show that you can also play a mean PowerPoint and Prezi. And remember, think strategically: Would a future CEO really gossip about the interns? Avoid all office drama and your path to the top will remain clear, says Powers.

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Source: http://news.menshealth.com/best-business-practices/2012/08/14/

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The State of LAAW: Gams-Bart

The Lady Behind Ladyface???

It all started with the gift of a home-brewing kit. In the early years, I brewed mostly Belgian Witbier and consumed the few bottles of Chimay I could find at [?]?

Beer, Brett and Baseball in San Diego, Part II???

Featuring The Local, Iron Fist Brewing Co., Stone Brewing Co. and Pizza Port. What?s the deal with Charlie Sheen and baseball? Why does playing an a-hole in a baseball movie [?]?

Orange County Brew HAHA 2011???

I attended the annual Orange County Brew Ha Ha with Steph and Mike. The festival was September 10th at the Hidden Valley Private Park in Irvine. In honor of 9/11, [?]?

Sake Making ? Part 1???

It has been a while since we last wrote about brewing anything. Rest assured, there is plenty of recipe experimentation and medal-winning brewing going on in all of our kitchens. [?]?

March Bierkast Update???

There have been a lot of things brewing at Bierkast lately. ?I mean that both literally and and figuratively. ?Let me first go back a ways and congratulate Allen Huerta [?]?

Springfest 2012???

Mark your calendar because this Sunday the first annual LA Chinatown Springfest is upon us! A portion of the historic Spring Street in Chinatown is hosting what promises to be [?]?

Source: http://bierkast.com/2012/08/15/the-state-of-laaw-gams-bart/?utm_source=rss&utm_medium=rss&utm_campaign=the-state-of-laaw-gams-bart

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Toshiba 55L7200U

By John R. Delaney

There's a lot to like about Toshiba's L7200U series, its?high-end LED backlit HDTV line. Its (so-called) bezel-less design and thin profile make it one of the best-looking TVs to hit PCMag Labs, and its color accuracy is quite good. We tested the 55-inch 55L7200U ($2,399.99 list), which delivers good measured black levels, thanks to local dimming technology. It comes with four pairs of 3D glasses and a wireless QWERTY keyboard that make it easy to set up and use 3D media and Web apps. So what's the downside? Screen uniformity is splotchy and there's considerable backlight bleed in the corners and along the sides, and Toshiba's selection of Web services is lacking.

Design and Features
The 55L7200U boasts Toshiba's Aero design, which does away with bezels on the top and sides but contains a one-inch curved bottom bezel with silver trim. Throw in a relatively slim 1.7-inch matte black cabinet with a slim band of brushed aluminum around its perimeter and edge-to-edge glass and you've got one visually stunning HDTV. The 54.6-inch screen is supported by a glossy black rectangular glass stand with a swivel mechanism that is easy to adjust with one hand.

Channel, Volume Up/Down, Power Up/Down, Menu, and Input buttons are located at the rear of the set on the lower left side. Their placement certainly helps maintain the cabinet's clean lines but makes it difficult to adjust settings while actually looking at the screen. You're better off using the 59-button remote for tweaking image settings. The tapered wand is 9-inches long and has a glossy black and brushed metal face. Buttons are backlit, and include dedicated Netflix, Apps, and Search buttons. There's also an ePortal key, which provides a central location for selecting Web apps, browsing the Internet, USB-connected, and networked devices. An eManual provides a comprehensive operating guide, and there's a built-in EPG (Electronic Program Guide) that you can set up to display local programming times and channels. This is only useful for over-the-air or clearQAM television, though; if you have digital cable, you still need to go through your cable box.

Searching the Web and using Web services such as Facebook and Twitter is a breeze with the included wireless QWERTY keyboard. At 5.5 by 12.7 inches (HW) it's around the same size as a 14-inch laptop keyboard and connects to the TV using a USB dongle, letting you surf the Web from the comfort of your couch. A built-in touchpad or trackball would be ideal, but the keyboard is a welcome feature nonetheless.

All inputs are located on the back of the cabinet with the most widely used ports facing left, including three HDMI inputs, two USB ports, digital and analog audio outputs, and an IR blaster jack. There are several down-facing ports that can be difficult to access when the set is mounted on a wall, including a fourth HDMI port, an Ethernet port, ColorStream (Toshiba's video port format) and composite video inputs, HDMI and ColorStream audio inputs, and a TV antenna coaxial jack. The 55L7200U comes with a set of dongles for connecting component video to the ColorStream ports as well as an IR blaster cable for controlling other devices.

The 55L7200U's Audyssey-powered sound system is plenty loud and features a simulated surround sound effect that is decent when used in smaller rooms but sounds hollow when used in large open areas. You may want to add a subwoofer for some much needed bass, in which case you may as well go with a dedicated multi-channel speaker system to enjoy true surround sound.

Picture settings are extensive. You get all the basics, including Brightness, Contrast, Backlighting, Color, Tint, and Sharpness. The six picture presets include Standard, Movie, Dynamic, Game, PC, and AutoView modes (AutoView uses an ambient light sensor and on-screen content to automatically adjust brightness, contrast, and other settings). Advanced settings let you enable the DynaLight (strengthens black levels), ClearScan (240Hz anti-blur technology), and Edge Enhancer options. Here you can also fine-tune colors using the ColorMaster feature, set noise reduction and gamma levels, and activate the Backlight Adjustment Pro option, which changes the backlighting level depending on ambient light. Expert settings let you adjust white balance and individual RGB settings, both of which are used by professionals to calibrate the set.

You can connect to the Web (and networked devices) via the aforementioned wired LAN port or use the built-in Wi-Fi to connect wirelessly. You don't get nearly as many Web apps with the 55L7200U as you do with Samsung's UN46ES6500F but you do get a handful of quality online services such as Vudu, Netflix, and CinemaNow movie channels, as well as YouTube, Facebook, and Twitter social networking channels. Vudu-powered apps offer around 20 music, science, lifestyle, and entertainment Web apps, while the Samsung app catalog has more than 100 free and paid services to choose from.

A firmware update will add several features to the L7200U in the coming weeks, including support for three new Android apps: A/V Remote, Media Guide, and Send & Play (an app that lets you stream movies from your phone to the HDTV). It also will add Flash and HTML5 support to its Web browser.

Source: http://feedproxy.google.com/~r/ziffdavis/pcmag/~3/Rel-VEDC-Vg/0,2817,2408138,00.asp

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Women's business network meeting supported | Otago Daily Times ...

At the inaugural Otago Women in Business luncheon yesterday are (from left) Carolyn Edwards, Summerset Group chief executive Norah Barlow and Haley Van Leeuwen. Photo by Peter McIntosh.

At the inaugural Otago Women in Business luncheon yesterday are (from left) Carolyn Edwards, Summerset Group chief executive Norah Barlow and Haley Van Leeuwen. Photo by Peter McIntosh.

The new Otago Women in Business network got off to a flying start yesterday, when nearly 40 women attended an inaugural luncheon at the Dunedin Club.

Organisers Haley Van Leeuwen and Carolyn Edwards were thrilled with the number attending to hear guest speaker Summerset Group chief executive Norah Barlow talk about her career and the changes being undertaken in the retirement home industry.

Mrs Van Leeuwen, a sharebroker with Forsyth Barr, said the aim of the network was to hold a series of different events for women to attend, some of them lunches and others pure networking events, where those attending would be encouraged to do business together.

"We also hope to organise networking tours where events are hosted in boardrooms and selected workplaces."

Asked if there was a need in the community for the new women's business network, Mrs Van Leeuwen said the numbers spoke for themselves. Other women who intended becoming members had apologised for not attending yesterday, due to work and other commitments.

The aim was to grow the network's data base and grow the regular attendance at events.

"You can have the biggest database in the world but it's important to increase the percentage of those attending."

Source: http://www.odt.co.nz/news/business/221448/womens-business-network-meeting-supported

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Full color images at 100,000 dots-per-inch resolution, using metal-laced nano-structures

ScienceDaily (Aug. 12, 2012) ? Researchers from A*STAR's Institute of Materials Research and Engineering (IMRE) have developed an innovative method for creating sharp, full-spectrum colour images at 100,000 dots per inch (dpi), using metal-laced nanometer-sized structures, without the need for inks or dyes. In comparison, current industrial printers such as inkjet and laserjet printers can only achieve up to 10,000 dpi while research grade methods are able to dispense dyes for only single colour images.

This novel breakthrough allows colouring to be treated not as an inking matter but as a lithographic matter, which can potentially revolutionise the way images are printed and be further developed for use in high-resolution reflective colour displays as well as high density optical data storage.

The inspiration for the research was derived from stained glass, which is traditionally made by mixing tiny fragments of metal into the glass. It was found that nanoparticles from these metal fragments scattered light passing through the glass to give stained glass its colours. Using a similar concept with the help of modern nanotechnology tools, the researchers precisely patterned metal nanostructures, and designed the surface to reflect the light to achieve the colour images.

"The resolution of printed colour images very much depends on the size and spacing between individual 'nanodots' of colour," explained Dr Karthik Kumar, one of the key researchers involved. "The closer the dots are together and because of their small size, the higher the resolution of the image. With the ability to accurately position these extremely small colour dots, we were able to demonstrate the highest theoretical print colour resolution of 100,000 dpi."

"Instead of using different dyes for different colours, we encoded colour information into the size and position of tiny metal disks. These disks then interacted with light through the phenomenon of plasmon resonances," said Dr Joel Yang, the project leader of the research. "The team built a database of colour that corresponded to a specific nanostructure pattern, size and spacing. These nanostructures were then positioned accordingly. Similar to a child's 'colouring-by-numbers' image, the sizes and positions of these nanostructures defined the 'numbers'. But instead of sequentially colouring each area with a different ink, an ultrathin and uniform metal film was deposited across the entire image causing the 'encoded' colours to appear all at once, almost like magic!" added Dr Joel Yang.

The researchers from IMRE had also collaborated with A*STAR's Institute of High Performance Computing (IHPC) to design the pattern using computer simulation and modelling. Dr Ravi Hegde of IHPC said, "The computer simulations were vital in understanding how the structures gave rise to such rich colours. This knowledge is currently being used to predict the behaviour of more complicated nanostructure arrays."

The researchers are currently working with Exploit Technologies Pte Ltd (ETPL), A*STAR's technology transfer arm, to engage potential collaborators and to explore licensing the technology. The research was published online on August 12, 2012 in Nature Nanotechnology.

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Story Source:

The above story is reprinted from materials provided by Agency for Science, Technology and Research (A*STAR).

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Karthik Kumar, Huigao Duan, Ravi S. Hegde, Samuel C. W. Koh, Jennifer N. Wei, Joel K. W. Yang. Printing colour at the optical diffraction limit. Nature Nanotechnology, 2012; DOI: 10.1038/NNANO.2012.128

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_science/~3/y_5FuF5bkds/120812223917.htm

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Snap Judgment: Ultrafast Camera Renews Promise of Blood Test for Early Cancer Detection

U.C.L.A.'s enhanced laser-pulsing camera is one of several emerging approaches to finding cancer cells in the blood stream

cancer,tumor,disease,microscope,bloodBREAKING AWAY: New technologies are targeting early detection of circulating tumor cells in the bloodstream through the use of amplified microscopes, high-speed image sensors and laser pulses. Image: Courtesy of Baris Simsek, via iStockphoto.com

Cells that break away from a cancerous tumor and circulate in the bloodstream are a serious threat to helping cancer spread, or metastasize, throughout the body. Finding these circulating tumor cells (CTCs), however, can be like searching for a particular needle in a stack of needles. One milliliter of blood contains about five billion red blood cells, 10 million white blood cells and only 10 tumor cells.

Yet early cancer detection and treatment is a person's best chance of survival, And because metastasis is responsible for 90 percent of cancer deaths, researchers have spent decades trying to develop blood tests that can effectively spot CTCs before they can form new tumors. The biggest challenge has been quickly examining billions of rapidly moving blood cells in a sample at a resolution high enough to identify the cancerous intruders.

Researchers at the University of California, Los Angeles, (U.C.L.A.), are developing a system that combines an optical microscope with a device for counting and studying cells, along with a high-speed image processor they say can take blur-free images of fast-moving cells, a significant step toward catching CTCs in the act. The researchers described the system last month in Proceedings of the National Academy of Sciences (PNAS).

Gotcha
The heart of the U.C.L.A. system is an ultrafast microscopic camera the researchers introduced in 2009 that captures images at about six million frames per second. This "serial time-encoded amplified microscopy" (STEAM) camera creates each image using a very short laser pulse?a flash of light only a billionth of a second long. The STEAM camera's shutter speed is 27 picoseconds, about a million times faster than a current digital camera. (A picosecond it one trillionth of a second.)

An instrument must meet two major requirements to detect CTCs in a blood sample. Of course, it must have a high sensitivity or signal-to-noise ratio to identify the signals, says lead author Keisuke Goda, a U.C.L.A. program manager in electrical engineering and bioengineering. "And it must be high speed, otherwise it would take a ridiculously long time [to find a cancer cell] because the background cell count is huge." The STEAM flow analyzer is an automated microscope 100 times faster than the automated microscopes hospitals sometimes use for disease identification, he adds.

The U.C.L.A. camera converts each laser pulse into a data stream from which a high-speed image can be assembled. The team used this technology to identify breast cancer cells in a blood sample. "We look at the cell's shape, size and texture as well as its surface biochemistry," Goda explains. "We can tell through high-speed imaging that cancer cells tend to be larger than white or red blood cells. And we know that a cancer cell's shape is ill-defined compared to red and white blood cells."

The researchers are now doing clinical testing on breast, lung, stomach, prostate and intestinal cancer patients' blood samples. Longer term, they want to quickly diagnose additional cancer types, including ovarian and pancreatic cancers, which are fast-spreading and require early detection for a patient to survive, says Goda, who was recently appointed as a chemistry professor at the University of Tokyo but will continue his research with U.C.L.A. He adds that a relatively noninvasive blood test would encourage people to get screened frequently.

First blood
Such a blood test could provide a safer and more accurate alternative to mammographies and other imaging tests as well as painful biopsies. MRI and computed tomography (CT) scans can be effective in finding larger tumors, but a patient's prognosis is poor by the time a tumor is detected.


Source: http://rss.sciam.com/click.phdo?i=ee5d3fbeac2a66086806595efd3b81c8

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5 Tasks To Never Outsource | Business Computing World

Outsourcing may be useful for many reasons, saving money being one of the most obvious. However, certain jobs a business should always complete in-house. These are five of the top such tasks.

1. Social networking activity

Businesses should never outsource their social networking activity, no matter how small or easy the tasks may be. The reason for this is that businesses should always be aware of what type of public interaction their company is participating in. This interaction includes who is following them on social networks, who the business is following and what posts are being written under the business?s brand.

2. Taxes

When tax season rolls around, a company should hire their own tax professionals rather than outsourcing the job. It seems that every single year tax laws change, so a business should be up to date on the relevant laws and file taxes themselves. Outsourcing to a company that does not know the current laws can spell huge legal and financial trouble for the business.

3. Employee Training

Businesses know their employees and their vision for the future better than anyone. Therefore, training employees and employee development are jobs that should be handled in-house. If a company outsources this task, they could find themselves staffed employees or with employees who do not understand the company?s goals and vision.

4. Goal and succession planning

Goal development and succession planning are tasks that should only be handled by people who hold leadership within the company. Only people who work within the company can say who deserves a promotion or a raise, and only people within the company can decide what the company?s goals should be. If these tasks are outsourced, many different things can go wrong and lead the company in the wrong direction. Third parties simply do not possess the same level of inside understanding, nor the same level of passion for the business?s future, as those inside the company.

5. Payroll

It is true that some companies outsource payroll responsibilities, but this can be a major risk. For one thing, payroll processing involves handling a great deal of very sensitive personal information; the only way a company can truly ensure that it is protected is to process it in-house. Additionally, if an outsourced payroll ends up being messed up, this can end up costing a company a great deal of both money and stress ? not to mention the damage to employee morale and faith in the company. Payroll mistakes could actually lead to very serious legal consequences. This is certainly not an area to leave in the hands of a third party.

Outsourcing or hiring third-party companies and freelancers can be a great way for a company save money and improve efficiency. Especially if a company has begun to experience the benefits of this type of outsourcing, the temptation can be strong to outsource everything under the sun. Tasks like those discussed above, however, should never be outsourced. The potential savings in these situations are simply not worth the risk in terms of money, time and intangibles.

Jordan Rodgers

Jordan Rodgers is a freelance writer that has worked extensively as a business management consultant. His articles appear on various business blogs.

Jordan Rodgers is a freelance writer that has worked extensively as a business management consultant. His articles appear on various business blogs. ...less info

Source: http://www.businesscomputingworld.co.uk/5-tasks-to-never-outsource/

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Olympic medal count: USA sets historic gold medal mark

Well, the Olympics are now over and it is officially America ?ber alles once again.

London 2012 turned out to be a return to the Games' pre-Beijing normal, with the USA comfortably atop the medal table. It was always a bit of a question whether China would be able to repeat its gold-medal-table-topping performance from Beijing. The fact that it did not raises a question heading into Rio 2016: Did China underperform in London or did it take its foot off the gas pedal after Beijing and is now returning to a pre-2008 "normal"?

Check back with us in four years to find out the answer.

2012 Olympic quiz, Part II: Are you a gold medalist?

Until then, there are plenty of Summer Olympics medal tidbits to tide us over.

? With two more gold medals Sunday (men's basketball and Jacob Varner in men's 96 kilogram freestyle wrestling), the USA finished with 46 gold medals, the most for the country in a non-boycotted Games since 1904, when the Olympics were held in St. Louis and many countries did not come. The USA won 78 gold medals in 1904 and 83 in 1984. Previously, the non-boycott post-1904 high was 45, set in 1924 and 1968.

? The 104 total medals is actually six fewer than the US won in Beijing (though the 46 gold are 10 more). The 104 total medals is the sixth-best ever for the US, behind 1904 (239), 1984 (173), 2008 (110), 1992 (108), and 1968 (107).

? China's medal count declined by 13 golds (51 to 38) and 13 total medals (100 to 87) from Beijing.

? Before London 2012 began, British Olympic officials said matching their Beijing performance would be a success. Well, we'll call this a smashing success, then. It won 10 more golds (19 to 29) and 18 more total medals (47 to 65). To no one's surprise, Britian's best sport was track cycling, where it won nine medals, seven of them gold. That was actually a decline from the 12 total medals in Beijing, though. Britain also won nine medals in rowing ? four gold.

? London 2012 marked by Britain's best performance at a Summer Olympics since 1908, when it won 56 golds and 146 total medals. Previously, Beijing had been Britain's next best Summer Olympics performance.

? Michael Phelps won more medals than any other Olympian: six. Next came the USA swimmers Ryan Lochte, Missy Franklin, and Allison Schmitt, as well as Australian swimmer Alicia Coutts on five. Chinese swimmer Sun Yang and Russian gymnast Aliya Mustafina won four.

? The USA won at least one medal in 21 different sports, the most of any nation. China and Russia won medals in 20 sports, and Britain in 18.

? Women won 56 percent of the medals for both the US and China. Men won 60 percent of the medals for Britain. Among top medal nations, South Korea was the most unbalanced, with 75 percent of its 28 medals coming from men.

? Of nations with at least 10 medals, Iran had the highest percentage won by men: 100 percent (12 of 12). Belarus had the highest percentage won by women: 69 percent (9 of 13). Chinese Taipei was Iran's reverse, leading the female-medalist-only medal table, but it won only two medals (silver and bronze).

? Among nations with at least 10 medals, Kazakhstan had the largest share of gold medals as total medals. Seven of 13 of Kazakhstan's medals (54 percent) were gold.

? Canada was the big loser on the International Olympic Committee's medal table, which ranks countries by gold medals won. Only one of Canada's 18 medals was gold; 12 were bronze. By the IOC ranking, Canada came 35th. By total medals, it was 13th. Canada's one gold medal came from Rosannagh MacLellan on the trampoline.

? The biggest winner on the IOC table was Korea, which finished fifth by the IOC reckoning with 13 gold medals, but tied for ninth with 28 overall medals.

? Two nations with more than 10 medals won them all in one sport. Jamaica's 12 medals and Kenya's 11 medals were all in track and field.

? India is showing signs of becoming a more serious player at the Summer Olympics. It had never won more than two medals at any Olympics before Beijing, where it won three. In London, India won six (two silver, four bronze).

? Grenada (gold), Gabon (silver), Cyprus (silver), and Guatemala (silver) won their first-ever Olympic medals.

? 85 countries won at least one medal.

Correction: A previous version of the caption incorrectly stated the US gold medal record.

2012 Olympic quiz, Part II: Are you a gold medalist?

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Source: http://news.yahoo.com/olympic-medal-count-usa-sets-historic-gold-medal-182900561.html

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Is You Marketing a Wolf in Sheep's Clothing? | Small Business ...

Posted on 12. Aug, 2012 by Jay Baer in Blog, CRM, humanization, matt ridings, Small Business Internet Marketing, Small Business Marketing, social business

badge jay says Is You Marketing a Wolf in Sheeps Clothing?Last week, I wrote that social media stunts can do more harm than good, because they set an expectation among the masses that they will also be treated with extraordinary kindness. But they won?t, because highly individualized ?wow? moments aren?t typically scalable.

(Note: not everyone agreed with me on that, which is terrific. I don?t write this blog to be right, I write it to make social and content professionals think beyond the obvious crap-ola that?s shoveled around the Web every day.)?

 Is You Marketing a Wolf in Sheeps Clothing?Just three days later, I found an amazing article in USA Today about Sprint sending 470,000 hand-written thank you notes to their customers. Wow! They have implemented ?thank you Thursdays? where each employee is asked to write five notes. Even the CEO writes them.

Sprint has been doing some great stuff in the customer care area, including their Social Ninjas program. Check out the always good Hobson & Holtz Report podcast with Shel Holtz and Neville Hobson for details on the Ninjas.

So, I?m thinking ?Finally, a great example of three too rare elements of modern business success!?

Humanization ? The hand-written thank you card is going extinct like Kristen Stewart?s reputation.

Employees Working Off-Script ? They are allowed to write whatever they want at Sprint, as long as it?s legible, and the idea was suggested by a rank-and-file employee, and embraced by leadership

Scalable ? 470,000 notes is not a ?buy Peter Shankman a steak? or ?give a kid a boogie board? one-off stunt.

??but then the milk of inspired kindness and human connection turned sour and craven.

Thank You. Now Give Us Your Money.

Turns out, each thank you note is ?redeemable? by its recipient for 25% any accessory at a local Sprint store. There?s even an expiration date.

This is a wolf in sheep?s clothing, and Sprint totally missed the point.

  • Every quid doesn?t require a quo
  • Every gesture doesn?t require a call-to-action
  • Every campaign doesn?t require a tracking mechanism

Smart guys Tom Martin and Matt Ridings?agreed on Twitter:

?

We?ll never know of course, but I think they?d have a better redemption rate if they just sent the note without the offer, and then sent a straightforward offer down the road a few weeks. The unbastardized sheep makes the audience more receptive to the wolf.

Or maybe I?m being oversensitive?

About the Jay Baer:

Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

Is You Marketing a Wolf in Sheep?s Clothing? is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Make sure you pick up your copy of our FREE Business Acceleration Report! Simply enter your info on the form to the right and I'll send it right out! -->> Thanks for visiting!

Tags: Small Business Internet Marketing, Sprint, tom martin

Source: http://www.frontlinemarketingsystems.com/blog/small-business-marketing/is-you-marketing-a-wolf-in-sheep%E2%80%99s-clothing/

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